January 14, 2019

Full Sevice Brokerage Versus Discount Brokerages

Let’s start by defining the two different Real Estate Models.  The Full Service Model has a Brick and Mortar building, they have full time agents and typically are a National Brand name offering their agents training, tools and technology to succeed.  This type of model is basically ran like a corporation.  The advantages are it is a Trusted name and source for your Real Estate needs.  If you are not happy with the Broker/Owner service or responses their is always upper management that can address issues with the brokerage.

On the other hand a Discount Brokerage is typically motivated by fees.  Normally agents go to this type of Brokerage because the fees are low thus attracting agents that are not seriously in it industry on a  full time basis.  Since the fees are low there is no Broker support and agents are on their own.  If there is a complaint there is no one to turn to because it is not a franchise it is independently owned.

The question is which model is best for the end consumer buyer’s and seller’s.  Which do they prefer?  Some consumers are going to want a Rolex, some will want a Timex; they both tell time. The decision is ultimately, you have to give the consumer what they want, not necessarily what is better for you. If the consumer wants a discount brokerage, you have to give that to them. If they want full service, you have to give that to them.

Since Real Estate is a very serious business there are literally hundred and thousands of dollars on the line I believe any buyer or seller would want a well trained and experienced agents who works full time.  Money should never be a question it should always be about providing a very powerful service to the end consumer that can ultimately affect their financial wealth.

Work with an experienced agent.  Call us 248-242-7282

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About Ann Byer

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